Muddy’s Bake Shop is a magical, friendly neighborhood bakery. We’ve had the pleasure to work with owner Kat Gordon and her “gnomies” on several occasions. We first captured their story in a 2018 brand video, showcasing their quirky charm and love of community. Then when COVID forced them to shut down for several months, they needed to get the word out that they were re-opening with some changes. So in early 2021, they brought Perpetual Motion back to make sure their customers knew that things were operating differently, but food, fun, and hospitality remained at the heart of their business.